Remember those Halo -branded Mountain Dews? Best get ready for more; the marketing campaign for Halo: Reach will out-do that of Halo 3 . An AdAge report reveals that included in the marketing spend — the biggest videogame campaign ever for Microsoft — are live-action shorts, an actual robot that will build a Noble Team monument, as well as Reach -branded beverages and chips for which Microsoft has once again partnered with PepsiCo; 300 million bottles of Mountain Dew and 30 million bags of Doritos will be produced
Continue reading...Sunday, August 22, 2010
Bungie has announced that when the hotly hyped Halo: Reach hits shelves next month, not only will the Firefight mode get matchmaking support, but the campaign will too. Wait, what? Yes
Continue reading...Sunday, August 8, 2010
Bungie’s Halo: Reach is completely finished and all that separates you from Noble Team is the mass production of the disc and a hearty marketing push courtesy of Microsoft. But don’t expect the information well to run bone dry for the next month; Bungie still has lots of tasty information morsels for us to digest.
Continue reading...Saturday, July 31, 2010
Owners of the PC version of Halo: Combat Evolved have been deemed worthy by Bungie to unlock a visual bonus in the upcoming Halo: Reach . How will players receive the bonus
Continue reading...Friday, June 25, 2010
Hold on to your Spartan helmets, Halo fans. Bungie came *this* close to making a Master Chief-starring Halo 4 . Speaking to MTV Multiplayer , Bungie community director Brian Jarrard revealed that the idea was considered during pre-production of what became Halo: Reach
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Tuesday, August 24, 2010
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